Groundbreaking tech firm The Creative Engagement Group has snapped up a Northern Irish digital e-learning company as the market is set to balloon due to the coronavirus lockdown.

The Creative Engagement Group (TCEG) is the parent of Plymouth-based film and digital company The Moment, which is producing trailblazing technology which is even ahead of what competitors can do in the USA’s famous Silicon Valley.

TCEG has now added Belfast’s “challenger” e-learning specialist Logicearth Learning Services, as online learning companies have recorded an “explosion in demand” during the pandemic lockdown, according to Reuters.

TCEG said that “now more than ever” learning is key for companies, and with the e-learning market set to surpass US$300billion by 2025, according to market research company Global Market Insights, education will continue to evolve and remain key for organisational effectiveness, engagement and compliance.

Logicearth gives TCEG another arm alongside live and hybrid events, digital and immersive, film, employee engagement, and scientific engagement.

The acquisition of Logicearth is new for the sector, the company believes, as though there has been consolidation in the learning market, a creative communications and engagement group buying a learning company is unusual.

Logicearth Learning Services supports blue-chip companies to drive business performance from within through digital learning. For 10 years it has assisted global talent developers in supporting employee growth and operational efficiency.

Recently positioned as a digital learning ‘challenger’ in the respected Fosway Group 9-Grid market analysis model, Logicearth will provide a blend of learning technologies, creative services, and extensive experience to clients as part of the TCEG group.

TCEG, owned by Huntsworth Plc, works with an extensive range of leading companies worldwide across several industries, with particularly strong expertise in healthcare.

Logicearth will join the TCEG group of brands which also include WRG (event marketing); The Moment (digital and film); Axiom (scientific engagement and training); Just Communicate (biopharma event marketing) and Forty1 (employee engagement consulting).

“We see the world-class learning capabilities of Logicearth blending brilliantly with our other services to provide clients with a future-focussed approach to some of their biggest challenges,” said Russ Lidstone, chief executive of The Creative Engagement Group.

“Learning is evolving and remains key for organisational effectiveness, engagement and compliance. With globalisation, the war for talent and extraneous factors like the current health crisis, in order to stay competitive organisations have to help employees through continuous blended learning, using the latest technologies.”

Established in 2009, Logicearth is led by its founders Peter Carlin and Paul McKay – both of whom will continue to lead with the business and join TCEG’s Leadership team, reporting to Mr Lidstone.

The Logicearth staff of 25 learning designers, project managers and technologists based in Belfast and Dublin will continue to focus on providing enhanced learning solutions for existing and TCEG clients, as well as continuing business development both in the UK and US.

Peter Carlin, director of Logicearth Learning Services, said: “Russ and TCEG team have built a remarkably diverse and future-focussed agency group and we’re excited to be part of it.

“At Logicearth our mission has always been to provide our clients with the most agile and innovative range of learning solutions possible, rather than one constrictive service.

“Now as part of TCEG, we can combine our digital strengths to offer a truly incredible portfolio of services – which of course is very exciting for us – but it also gives our collective clients the reassurance that they are getting the best service, insight, and value possible.”

TCEG is a fast-growing agency group and this acquisition adds a new level of growth to the group. Logicearth will work closely with Axiom and Forty1 to provide a full suite of employee engagement and training options for clients.

Business Live’s Plymouth journalist is William Telford, business editor at Plymouth Live.

To contact William:

Email: william.telford@reachplc.com

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William has more than a decade’s experience reporting on the business scene in the Ocean City.

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Meanwhile, The Moment, one of the largest divisions of TCEG, is working on cutting-edge augmented reality (AR), virtual reality (VR), mixed reality and film and digital kit.

The Moment has 80 staff in Plymouth, another 220 in Manchester, Buckinghamshire and London, and 50 in Philadelphia, where the firm is now providing services for clients that can’t even be sourced in Silicon Valley, California.

It delivers thousands of creative projects a year, including 4,500 hours of film, 500,000 lines of code plus hundreds of consumer and employee engagement campaigns.

Among clients are the BBC, Carnival (world’s largest cruise ship operator) and HSBC, and others in the engineering, medical and defence industries.