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‘Fermentation is the future of the alternative protein industry’

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‘Fermentation is the future of the alternative protein industry’

The animal protein industry is ‘ripe for disruption’ due to the negative environmental, health and animal welfare consequences of industrial agriculture, non-profit GFI believes. 

These factors are helping to fuel growing interest in plant-based products. Market research group Markets and Markets forecasts the global plant-based meat market will grow from US$3.6 billion in 2020 to US$4.2 billion by 2021, recording a compound annual growth rate of 17%. AT Kearney predicts that cultured and plant-based will take a 60% market share of global meat sales by 2040.

“A lot of this isn’t being driven by the vegans and vegetarians of the world but by the omnivores and flexitarians that are becoming more aware of the impacts of the animal agricultural industry on our planet. That is driving the creation of these bio mimics, where the taste and sensory attributes are replicated by using different and more sustainable sources,”​ Dr Welch observed.

But the GFI – an organisation set up to support innovation in the alternative protein space – believes that there is a limit to the changes people are willing to make to their diets. “We can tell people to eat healthy dishes full of greens, grains and beans. But what we see is that most people don’t want to do this,”​ Dr Welch observed. “Our theory of change… is to make something that people want.”

Currently, plant-based alternatives to meat, dairy and eggs face a number of formulation challenges. Food makers have worked to deliver products that offer the organoleptic profile consumers associate with animal products. However, these products are attracting mounting criticism over their long ingredient lists and nutritional content.